About us

Welcome to Hugwear Apparel, where style seamlessly meets comfort.

Our slogan, "Style that speaks comfort," encapsulates the essence of our brand. As a clothing company based in the northern reaches of Sweden, in the picturesque town of Burträsk, we draw inspiration from the rich culture and distinctive way of life in the north.

 

 

Our Roots: Embracing Northern Values

At Hugwear Apparel, we take pride in our northern heritage, cherishing core values such as hard work, justice, and friendliness. These principles not only influence our product designs but also define the way we conduct business and interact with you, our valued customer.

Sustainability at the Core

We are committed to sustainability and have consciously chosen a path that aligns with our values. Making a mindful decision to eliminate a traditional warehouse. We operate on a print-on-demand model to minimize waste and long delivery chains. Our dedication to sustainability extends to the choice of our printing provider, ensuring that the majority of our products are printed in Sweden, close to our main customers. For international orders, we strategically route printing to the nearest country where the order was placed to minimize transportation, and minimizing shipping times, reducing our environmental footprint.

This is a map showing the countries that can print our products.

Quality Matters

At Hugwear, we prioritize quality. Our commitment to excellence is reflected in our selection of premium shirt models, boasting a feel of quality. We believe that every garment should feel just right and hug your body in all the right ways, embodying the essence of Hugwear.

Modern and Retro Fusion

Our collection offers a unique blend of modern and retro designs with a touch of ruggedness. At Hugwear Apparel, we are enthusiasts for good-looking clothes, and our offerings are a testament to our love for stylish and timeless fashion.

Thank you for considering Hugwear Apparel. We invite you to explore our collection, where each piece tells a story of comfort, quality, style and the way of life outside the city limits.